Youthmarket is a network of urban farm stands operated by neighborhood youth, supplied by local farmers, and designed to bring fresh fruits and vegetables to communities throughout New York City. Through Youthmarket, families in NYC have increased access to farm fresh food; youth in these areas have earned money and learned small-business skills; and farmers in the New York City region are achieving higher revenue through access to under-served markets.
Partly as a result of the inaccessibility of affordable fresh fruits and vegetables, many neighborhoods in New York City are experiencing epidemic rates of diet-related disease like obesity and diabetes. At the same time, the NYC Dept. of City Planning reports that more and more supermarkets are closing. Youthmarket, which is based on the Greenmarket model, seeks to overcome this problem by linking regional farmers with underserved consumers in New York City. Communities benefit from an influx of fresh, healthy food and farmers access new markets without the costs associated with retailing.