The Mushroom Council promotes fresh mushrooms nationwide with recipes, chef partnerships, and retail education to boost mushroom sales and demand.
The Mushroom Council plays a very important role in the national promotion of fresh mushrooms through consumer public relations, foodservice communications, and retail communications. Many different venues are used to promote fresh mushrooms to consumers, such as working with professional chefs in developing and promoting new recipes, working with produce department managers to maintain the highest quality mushroom product for customers and sending out thousands of brochures each year to consumers hungry for new mushroom ideas.
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