Boosting fresh watermelon demand with research, education, and marketing that supports growers and helps shoppers enjoy recipes, tips, and fun facts.
We here at the National Watermelon Promotion Board have one goal: to increase consumer demand for fresh watermelon through promotion, research, and educational programs. Since then, the NWPB has developed marketing programs to boost watermelon sales in supermarkets throughout the U.S. and Canada. NWPB is also working to develop sales opportunities for watermelon in Japan and the UK.
Come enjoy our site and browse our recipes, watermelon fun facts, and other information!
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California Figs are sun-ripened, nutritious, and naturally sweet—grown by dedicated farmers committed to quality, health, and delicious flavor.
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